Brand Copywriter

Company: KEH
Location: Smyrna
Posted on: June 19, 2022

Job Description:

Who We AreWe exist to put camera gear in the hands of ordinary people to unlock extraordinary potential.We are the original camera re-commerce company, always envisioning a better way to support the passion and profession of photography. Serving the camera community since 1979, we have become the largest curated market for field-tested, expert-graded photo and video equipment in the industry.We are in a period of rapid growth and taking the brand in exciting directions for 2022. Ample opportunities for career growth and immediate impact on the creative direction for the company.The Brand Marketing Copywriter will conceptualize and create compelling written content for a variety of KEH Camera's marketing channels. They will work closely with marketing team members to develop original content and will report directly to the Creative Director and Head of Brand.The ideal candidate will have a strong passion for storytelling, familiarity with the craft of photography and the camera industry, as well as the ability to express complex concepts in a simple and engaging way. -What You'll Do -

• Write compelling copy across all marketing channels and customer touchpoints, including website, email, retail, product guides, articles, scripts, digital and print ads
• Devise captivating campaign slogans that translate KEH's identity into a call to action -
• Maintain a consistent brand voice and tone through all copy
• Research and understand the target audience and subject manner
• Revise and tighten copy based on internal feedback/direction
• Edit and proofread all copy before going live
• Keep up with SEO best practices and follow market trendsQualifications And Requirements
  • Bachelor's degree in Marketing, Journalism, English, Creative Writing, Communications, or a related course of study
  • Experience in creative marketing/digital content, or similar role
  • Writing samples that exhibit advanced skill for both short-form and long-form styles
  • Creative and highly organized, with an eye for detail
  • Self-motivated and adaptable character, with the ability to work concurrently on multiple projects in a fast-paced environment
  • Strong verbal and written communications skills
  • Ability to tell compelling stories, educate, and instruct through the use of words
  • Excellent organizational, research, and time-management skills and able to deliver on a deadlineNot Required, But Valued -
    • HTML/CSS knowledge
    • Knowledge of the photography industry and an understanding of the recommerce space
    • Strong visual sense to conceptualize how copy will appear to maximize impact on readerPhysical DemandsReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to talk and hear. The employee is occasionally required to stand, walk, sit, use hands to finger, handle, or feel objects, tools, or controls, and reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate.Benefits
      • Comprehensive medical, dental, and vision plans
      • 401(k) with company match
      • Paid vacation and holidays
      • Discounts on camera gearJob TypeFull-timeLocation -Smyrna, GA - can be remote

Keywords: KEH, Smyrna , Brand Copywriter, Advertising , Smyrna, Georgia