Brand Copywriter
Company: KEH
Location: Smyrna
Posted on: June 19, 2022
Job Description:
Who We AreWe exist to put camera gear in the hands of ordinary
people to unlock extraordinary potential.We are the original camera
re-commerce company, always envisioning a better way to support the
passion and profession of photography. Serving the camera community
since 1979, we have become the largest curated market for
field-tested, expert-graded photo and video equipment in the
industry.We are in a period of rapid growth and taking the brand in
exciting directions for 2022. Ample opportunities for career growth
and immediate impact on the creative direction for the company.The
Brand Marketing Copywriter will conceptualize and create compelling
written content for a variety of KEH Camera's marketing channels.
They will work closely with marketing team members to develop
original content and will report directly to the Creative Director
and Head of Brand.The ideal candidate will have a strong passion
for storytelling, familiarity with the craft of photography and the
camera industry, as well as the ability to express complex concepts
in a simple and engaging way. -What You'll Do -
- Write compelling copy across all marketing channels and
customer touchpoints, including website, email, retail, product
guides, articles, scripts, digital and print ads
- Devise captivating campaign slogans that translate KEH's
identity into a call to action -
- Maintain a consistent brand voice and tone through all
copy
- Research and understand the target audience and subject
manner
- Revise and tighten copy based on internal
feedback/direction
- Edit and proofread all copy before going live
- Keep up with SEO best practices and follow market
trendsQualifications And Requirements
- Bachelor's degree in Marketing, Journalism, English, Creative
Writing, Communications, or a related course of study
- Experience in creative marketing/digital content, or similar
role
- Writing samples that exhibit advanced skill for both short-form
and long-form styles
- Creative and highly organized, with an eye for detail
- Self-motivated and adaptable character, with the ability to
work concurrently on multiple projects in a fast-paced
environment
- Strong verbal and written communications skills
- Ability to tell compelling stories, educate, and instruct
through the use of words
- Excellent organizational, research, and time-management skills
and able to deliver on a deadlineNot Required, But Valued -
- HTML/CSS knowledge
- Knowledge of the photography industry and an understanding of
the recommerce space
- Strong visual sense to conceptualize how copy will appear to
maximize impact on readerPhysical DemandsReasonable accommodations
may be made to enable individuals with disabilities to perform the
essential functions. While performing the duties of this job, the
employee is frequently required to talk and hear. The employee is
occasionally required to stand, walk, sit, use hands to finger,
handle, or feel objects, tools, or controls, and reach with hands
and arms. Specific vision abilities required by this job include
close vision, distance vision, color vision, peripheral vision,
depth perception, and the ability to adjust focus. The noise level
in the work environment is usually moderate.Benefits
- Comprehensive medical, dental, and vision plans
- 401(k) with company match
- Paid vacation and holidays
- Discounts on camera gearJob TypeFull-timeLocation -Smyrna, GA -
can be remote
Keywords: KEH, Smyrna , Brand Copywriter, Advertising , Smyrna, Georgia
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