Category Marketing Manager

Company: DAP
Location: Smyrna
Posted on: June 15, 2022

Job Description:

DAP is a leading manufacturer and supplier of home repair and construction products, including latex caulks, silicone sealants, contact cements, construction adhesives, glues, glazing, spackling, and other general patch and repair products. You'll find DAP products in the hands of professional painters, remodelers, builders and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware and paint stores. DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world. The ---DAP Stars" represent its 775 strong associates around the world which support its vision to produce and market America's best home repair products. DAP has twice been voted one of ---Baltimore---s Best Places to Work--- Learn more about DAP---s history, culture and benefits at www.dap.com/careers. The Category Manager will drive Category Management initiatives including creating and fostering an alliance with key retail partners while enhancing DAP---s market leadership position. This also includes increasing overall category productivity through the management of a data warehouse of consumer-focused & retail sales fact-based data, identification of category and brand opportunities and collaborative strategy creation. This role is open to Baltimore - MD, Charlotte-NC, or Bentonville- AR or Atlanta - GA. Responsibilities: Create usable business insights for internal & external customers Internally assess the sales performance of our products at retail in a timely & factual manner. Externally, provide a value-added service to our retailers positioning DAP as an information and analysis leader. Capture & analyze P.O.S. scanner data from sources such as Epicor, Retailer portals, Audits & Surveys, etc. Increase our internal decision making in sales & marketing based on facts in a timely manner. Evaluate account specific merchandising/category management initiatives. Determine effectiveness of account specific initiatives for potential broader use. Analyze consumer-based research. Link research to solution-based initiatives. Make presentations to internal & external customers Inform & add value to our retail customers while sharing information amongst internal customers. Evaluate customer specific retail data Make recommendations based on fact-based data/guide category growth. Perform other duties as required Leverage industry standard software such as JDA and leverage best practices to identify opportunity and utilize them with our retail teams. Qualifications: Bachelor's degree in Marketing or Business 5 years of relevant Category Management/Marketing experience Advanced computer skills and knowledge of data management Experienced user of space management software such as JDA Strong communication skills Excellent analytical skills Some weekends work Some travel required (customer presentations, tradeshows)

Keywords: DAP, Smyrna , Category Marketing Manager, Executive , Smyrna, Georgia