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Sr. Manager, eCommerce

Company: KEH
Location: Smyrna
Posted on: June 19, 2022

Job Description:

We are looking for a Sr. Manager, eCommerce with a deep passion for the customer journey to help further improve the customer's experience across mobile and web platforms. This position is a key member of the Marketing Team, leading our ecommerce platform. You will help define the best digital environment for our users across all conversion and content flows.--- In this role, you should be a strong analytical and creative designer who is both able to grasp user needs and solve problems, as well as have a passion for driving the overall performance and success of our site on a day-to-day basis. Therefore, you should also be comfortable as a business leader and Product Owner, setting KPI forecasts delivering demonstrable improvements as a result of product changes. A strong portfolio of successful UX and other projects is essential.--- Ultimately, you will make our product more user-friendly and intuitive to attract, convert, and retain customers. This role will recommend & execute strategies that achieve traffic, conversion, sales, and profit goals, and build a best-in-class shopping experience for our site visitors. The ideal candidate is a qualitative and quantitative problem solver. You are a team player who can strategize at a bird's eye view, but also be able and willing to roll up your sleeves to execute in the day-to-day operations of achieving our goals. -

  • Partner with Sr. Director, Sales & Marketing and IT to lead the development and implementation of the ecommerce site roadmap to achieve annual plan -
  • Create relevant consumer experiences that convert traffic from all channels (email, paid advertising, social, affiliate, organic search, etc.) -
  • Create & deliver strategies to drive conversion through a deep understanding of customer behavior analytics -
  • Create, maintain & implement A/B testing roadmap. -
  • Partner with internal teams to identify and prioritize future on-site optimizations or functionalities to enhance customer experience, including personalization based on customer segments and journeys. -
  • Partner with IT front-end developers to develop wireframes, IA, and UX recommendations for new content and site features -
  • Keep pulse on business and identify any barriers to conversion across all devices -
  • Regularly analyze eCommerce KPIs, site health, ShopperApproved reviews, and other related data to find opportunities to improve the customer experience -
  • Measure, analyze and report performance on all website activity, evaluating the results against goals and present informed analysis and recommendations -
  • Utilize Google Analytics and other available data and dashboards to regularly report on performance of key initiatives and customer behavior to inform internal partners, build future strategies, and drive long term site optimizations -
  • Oversee execution of website content, merchandising, products, and promotions and optimize for goal achievement (sales, email opt-in, etc.) -
  • Stay abreast of best practices, trends, and changes within the ecommerce landscape; in partnership with IT, actively scout new vendors & technology that could drive performance and overall efficiencies -
  • Up to date on latest SEO trends & best practices. Work closely with SEO agency, IT, and Content to optimize the digital content experience, from SEO improvements and technical platform optimizations to content creation strategy and off-page link optimizations. Monitor organic traffic performance -
  • Partner with IT to troubleshoot major website issues -
  • Responsible for a team who maintains Site Merchandising and content/campaign updates -Qualifications and Education Requirements: -
    • 5+ years' experience in eCommerce -
    • Demonstrated understanding of eCommerce best practices, with a track record of delivering results -
    • Affinity for and analytical experience in pulling data from platforms, compiling, dissecting, and identifying trends to inform strategy -
    • Ability to present data in an actionable and useful way to allow business owners to make decisions -
    • Strong team player who enjoys collaborating with others, while also being an independent thinker, with a passion in helping to drive growth and success -
    • Experience working with cross-functional teams, building relationships with partners, and influencing outcomes in a changing Digital environment -
    • Curiosity to stay on the cutting edge and always test and try new ideas and methods with a strong understanding of A/B testing best practices as it relates to improving efficiency and scale within media buys -
    • An innate understanding of user behavior on digital platforms and how to best engage with those audiences -
    • Self-starter who enjoys working in a fast-paced, collaborative, and innovative high-growth environment -
    • Excellent interpersonal and communication skills with ability to work effectively across all levels. -
    • Experience managing a team -
    • Strong experience with Google Analytics -
    • Ability to work in a fast-paced environment -
    • Strong written and verbal communication skills -
    • Solution-oriented mindset -
    • Impeccable attention to detail -
    • Strong Excel and PowerPoint skills -Physical Demands - -Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to talk or hear. The employee is occasionally required to stand; walk; sit; use hands to finger; handle, or feel objects, tools, or controls, and reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate. - -Benefits - -
      • Comprehensive medical, dental, and vision plans - -
      • 401(k) and company match - -
      • Paid vacation and holiday - -
      • Discounts of camera gear --- - -Job Type: Full-time - ----Location: Smyrna, GA -

Keywords: KEH, Smyrna , Sr. Manager, eCommerce, Executive , Smyrna, Georgia

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