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Director of Sales & Marketing

Company: Holiday Inn Express - Atlanta Ballpark Galleria
Location: Smyrna
Posted on: May 16, 2023

Job Description:

Why work with us?

--- Competitive Wages

--- Paid Vacation for Full and Part Time Associates, With Cash Out Options

--- Quarterly Bonus Opportunity For All Associates

--- Anniversary Bonuses

--- Medical/Dental/Vision Benefits offered at 25 hours+, Company Pays 60%

--- Medical Telehealth Paid For 100% By Us

--- Accommodating Work Schedules

Position: Director of Sales and Marketing

Reports To: General Manager

Summary of Position

The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group, volume transient & catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis to ensure budgeted revenues are met or exceeded. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.

General Responsibilities

- Sales of group and transient rooms, catering & events
- Achieve and exceed the revenue targets for the assigned property(s).
- Continuously research and update local market intelligence.
- Develop and execute hotel's marketing plan and sales & marketing budget.
- Assess the market potential and develop new business opportunities while at the same time increasing revenues from existing customers.
- Conduct and enhance public and community relations.
- Act as the Manager on Duty (MOD) when scheduled as such by the General Manager.
Specific Responsibilities

- Overall responsibility for total revenue and yield strategies, implementation and results including group and transient rooms, group food and beverage, meeting room rental, local catering, and other revenues.
- Solicit, negotiate, and book new and repeat business through proactive sales efforts such as prospecting, outside sales calls, networking, etc. while maximizing banquet space to meet/exceed revenue goals.
- Aggressively pursue revenue goals and effectively utilize yield management and revenue maximization tool.
- Establish & nurture relationships with all brand Global Sales Managers/Key Account Managers
- Follow up on all sales leads and correspondence in a timely manner.
- Leverage cross sell opportunities amongst all Buckhead America's properties.
- Ensure the prompt and systematic servicing of all business accounts.
- Identify and analyze competition, both locally and regionally.
- Effectively market the hotels amenities, services, events, and brand through digital, print, and social media outlets.
- Post to Social Media outlets frequently with professional style photos and relevant content
- Respond to comments, tags, and other posts from followers, guests, and local organizations.
- Promote specials, packages, events, and hotel amenities via Social Media outlets
- Keep content and descriptions up to date across all Social Media outlets
- Develop and execute advertising programs within the guidelines and the approved budgets.
- Attend relevant tradeshows and events to promote the hotel.
- Establish & maintain monthly sales and expense forecasts for the department with consistent reporting to General
- Maximize all applicable Brand revenue generation tools.
- Assist in the development and recommendation of rate strategies.
- Work closely with the hotel team to ensure that the hotel meets/exceeds Buckhead America and brand standards for guest satisfaction.
- Motivate, coach, and train team members. Set goals and hold team members accountable, and provide feedback, rewards, and recognition.
- Demonstrate a high level of integrity, take ownership of personal and team actions, communicate effectively, promote collaboration, nurture a positive, professional work environment, and adhere to Buckhead America's Standard Operating Procedures.
- Assist with preparation and implementation of the hotel's annual Budget as well as Sales & Marketing plan
- Maintain and input all leads, accounts, contacts, groups, and events into Company approved CRM.
- Update all actualized guest room and banquet revenue in Company approved CRM.
- Devote a minimum of one (1) hour per week researching on brand portal sites for updates, tools, and resources that can enhance our hotel (s)
- Attend all department and hotel meetings, as necessary.
- Ensure good standing in the community by developing and maintaining relationships with key contacts at the Chamber of Commerce, Convention and Visitors Bureau, other hotels, local schools, local government and other community and civic organizations.
- Represent the hotel with enthusiasm, professionalism, and business-like appearance to all hotel guests, clients, prospective clients, and to the community.
Optimum Attributes:

- Willing to take responsibility and accountability for the team.
- Strong attention to detail & ability to multitask.
- Epitomize professionalism.
- Determined and motivated to meet and exceed expectations.
- Reliable, responsible, and dependable
- Highly developed verbal and written communication skills
- Motivating team player
- Active & attentive listener
- Open with praise; discreet with criticism.
- Emphatic and tolerant
- Consistent and influential
- Rational, prudent, and practical
Performance Standards:


Keywords: Holiday Inn Express - Atlanta Ballpark Galleria, Smyrna , Director of Sales & Marketing, Executive , Smyrna, Georgia

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