Global Strategic Marketing - Product Manager, Pain Management

Company: Avanos Medical
Location: Alpharetta
Posted on: May 12, 2025

Job Description:

Requisition ID: 6441

Job Title: Global Strategic Marketing - Product Manager, Pain Management

Job Country: United States (US)

Here at Avanos Medical, we passionately believe in three things:

• Making a difference in our products, services and offers, never ceasing to fight for groundbreaking solutions in everything we do;
• Making a difference in how we work and collaborate, constantly nurturing our nimble culture of innovation;
• Having an impact on the healthcare challenges we all face, and the lives of people and communities around the world. At Avanos you will find an environment that strives to be independent and different, one that supports and inspires you to excel and to help change what medical devices can deliver, now and in the future.
  
  Avanos is a medical device company focused on delivering clinically superior breakthrough solutions that will help patients get back to the things that matter. We are committed to creating the next generation of innovative healthcare solutions which will address our most important healthcare needs, such as reducing the use of opioids while helping patients move from surgery to recovery. Headquartered in Alpharetta, Georgia, we develop, manufacture and market recognized brands in more than 90 countries. Avanos Medical is traded on the New York Stock Exchange under the ticker symbol AVNS. For more information, visit .
  
  Provides leadership to manage the Pain portfolio, including ON-Q, AMBIT, COOLIEF, TRIDENT, and ESSENTEC brands with a global focus. This includes driving sustaining engineering efforts, extending the life cycle of current solutions, launching new products, and creating strategic playbooks for mature, emerging, and advancing markets. Additionally, leads claims, copy initiatives, and oversees special projects to ensure alignment with strategic goals.
  
  Provides leadership to develop and execute upstream marketing plans to grow global market share organically for the Pain portfolio. This includes long and near-term strategy development, global market playbook development, insights development (VOC and ethnography), product development and management, new business development, and successful global launches.
  
  Develops and helps manage key customer relationships in coordination with business unit & regional stakeholders. Provides leadership and expert knowledge to drive development of platform/category strategies and plans successful execution to deliver on global strategy goals.
  
  Primary Partners: Collaborates with Research & Development, Regional Marketing, Sales, Marketing Communications, Clinical and Medical Affairs, Regulatory, Quality, Finance, Product Supply, Clinical Advisory Board (CAB), and Health Economics.
  
  Principal Accountabilities:
  • Supports the execution of the established Pain strategy, including innovation and sustaining engineering (EUMDR, SKU rationalization, and replacing EOL materials with new components).
  • Comprehensive insight development to support the strategy, culminating in our brand promise to clinicians/patients and how we will deliver on the promise. Insights to be developed with qualitative methods (interview guides, in-person/virtual interviews, ethnography, and leveraging the Pain CAB) and quantitative methods (Kano, Conjoint, Max/Diff, and Gabor-Granger methods).
  • Responsible for the development of a strategy and launch plan for new product lines, including market assessment, innovation roadmap, intellectual property, branding, pricing, positioning, messaging, marketing campaigns, training, initial forecasts, system set-up, and inventory establishment in coordination with regional marketing partners.
  • Responsible for maintaining global pricing strategy
  • Leads claims and copy initiatives to ensure accurate and effective communication of product benefits and features.
  • Oversees special projects to drive strategic goals and ensure alignment with overall business objectives.
  • Participated in the development of the global Pain KOL strategy and its execution.
  • Monitors competitive activity and industry developments impacting the business.
  • Contributes (but not as the core team lead) to the evaluation of inorganic opportunities (e.g., M&A, venture investments, licensing, and distribution agreements) in coordination with Corporate Development partners, including opportunity assessment, clinical evaluation, development of an investment thesis, due diligence, development/presentation of a business case/plan, and integration.
  • Provides effective communication with GSM business partners and regional stakeholders to fully understand the requirements of the business and regions.
  • Secures buy-in from regions on key strategies and tactics.
  • Ensures seamless integration with cross-functional teams in R&D, Regulatory, Quality, Product Supply, and other functions as necessary for the product development process. Basic Qualifications:
    • 2+ years of marketing experience preferably in the medical industry
    • Bachelor's degree in engineering required, MBA preferred.
    • Broad-based knowledge in medical device product management, including new product development and launch, strategy development, Voice of Customer processes, and collaborating with clinicians.
    • Pain medical device experience preferred but not required.
    • Ability to manage cross-functional teams without direct reporting relationships.
    • Experience contributing to and driving strategic planning in a Medical Device organization.
    • Global perspective and effectiveness in cross-cultural environments obtained from experience leading/managing global teams through a product launch process.
    • Exceptional written, verbal, and presentation skills.
    • Ability to travel 30% (including international travel).
    • Based out of Alpharetta, GA Headquarters office. Preferred Qualifications:
      • Experience with PAIN, GI, ICU, IR, NICU, and/or Pediatrics.
      • MBA or equivalent experience preferred.
      • Medical Device Marketing experience preferred. Avanos Medical is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or any other characteristic protected by law. If you are a current employee of Avanos, please apply here
        
        Join us at Avanos
        Join us and you can make a difference in our products, solutions and our culture. Most of all, you can make a difference in the lives, people, and communities around the world.
        
        Make your career count
        Our commitment to improving the health and wellbeing of others begins with our employees - through a comprehensive and competitive range of benefits. We provide more than just a salary - our Total Rewards package encompasses everything you receive as an employee; your pay, health care benefits, retirement plans and work/life benefits.
        
        Avanos offers a generous 401(k) employer match of 100% of each pretax dollar you contribute on the first 4% and 50% of the next 2% of pay contributed with immediate vesting.
        
        free onsite gym benefits on day 1 HQ region voted 'best place to live' by USA Today
        
        

Keywords: Avanos Medical, Smyrna , Global Strategic Marketing - Product Manager, Pain Management, Executive , Alpharetta, Georgia