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Patient/Consumer Marketing Lead

Company: UCB
Location: Smyrna
Posted on: June 6, 2021

Job Description:

Make your mark for patients.

We're here because we want to build the future and transform patients' lives for the better.

At UCB, our people are our experiences and achievements, our passion and drive. That's why we're looking for talented individuals with diverse backgrounds and experiences - not just the best and brightest, but those who care about making a meaningful difference in the lives of patients. We promote an environment of diversity, openness, and respect where people can make valuable contributions.

An exciting journey lies ahead. Will you join us in pushing the boundaries of what's possible?

To strengthen our Neurology Internal Engine team, in Smyrna, Georgia, we are looking for a talented individual to fill the position of: Patient/Consumer Marketing Lead.

To strengthen our Neurology Patient Value Unit team, we are looking for an experienced Marketing Lead (Patient/Consumer) who provides strategic leadership over commercial objectives and activities for the U.S Neurology Epilepsy portfolio.

You like to work in an environment where you can:

  • Lead the co-creation of US region consumer/patient strategy, stakeholder engagement experiences, and deliver solutions that demonstrate an ability to rapidly pilot, test and iterate innovative commercial solutions.
  • Design and implement patient multichannel and omnichannel strategies through co-creation with key stakeholders.
  • Act as a "Expert Partner" to key internal stakeholders by driving execution of strategies for US region and reinforcing UCB's leadership in neurology patient value creation.
  • Drive engagement plan with key external stakeholders (e.g. Patients, KOLs, clinicians) for commercial efforts.

You will contribute by:

  • Serving as patient/consumer marketing lead who partners to ensure clear and consistent strategy is pulled through patient marketing, advocacy, market access, global engagements, etc.
  • Partnering with Market Insights to understand and translate patient/consumer insights into actionable strategies and messages that find, educate, and activate those living with Epilepsy (and their families).
  • Playing a critical role in the shaping of US Neurology brand strategy by leveraging market insights and digital expertise.
  • Collaborating with appropriate teams to align on relevant and measurable KPIs that support brand strategy and demonstrate impact.

Interested? For this position, you'll need the following education, experience and skills:

Minimum Qualifications:

  • Bachelor's Degree in relevant life sciences of business related discipline
  • 10 + year's experience with increasing impact in consumer, sales & marketing in the US within relevant industry
  • Demonstrated strategic thinking, strong project management, problem-solving ability with consistent customer focus and commitment to quality
  • Excellent communication skills with individuals of different cultural, professional, and academic backgrounds, including the ability to simplify complete issues

Preferred Qualifications:

  • Omnichannel marketing with emphasis on digital channels
  • Demonstration of successful working relationships with external stakeholders
  • Understanding of/experience with Med/Reg/Legal review process
  • Payer experience a plus (National Accounts or Managed Care Marketing)

About us.

At UCB, we come together every day to work, laser-focused, on a simple question: How will this create value for people living with severe diseases? By putting patients at the heart of everything we do, our approach - from discovery to development to delivery - is continuously transformed and designed around patient needs and their journey.

With a team of approximately 7,600 employees and worldwide operations in more than 40 countries, we are a global biopharmaceutical company investing more than a quarter of our revenue in cutting-edge scientific research. We are focused on addressing chronic, neurological, immunological, and bone diseases. We are looking for people with passion and empathy who develop a real understanding of patient's needs and can deliver thoughtful solutions to decisionmakers across the heath care ecosystem.

Curious to know more? Please visit our website

UCB and its subsidiaries encourage diversity and inclusion in the workplace; we are an Equal Opportunity Employer. We do not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity.

Keywords: UCB, Smyrna , Patient/Consumer Marketing Lead, Other , Smyrna, Georgia

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