Digital Marketing specialist
Company: Tier4 Group
Location: Norcross
Posted on: February 14, 2026
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Job Description:
Job Description Job Description Job Title: Digital Marketing
Specialist Location: Norcross, GA Duration: 6 months with possible
extension/conversion Work Arrangement: Hybrid (onsite and remote)
Role Overview We are seeking a Digital Marketing Specialist who
will help execute and enhance digital marketing efforts across a
variety of channels. This role is ideal for someone who enjoys
blending data-driven insights with creative execution to improve
digital engagement and customer experiences. The position will
focus heavily on owned channels—particularly website and
email—while collaborating closely with property teams, internal
stakeholders, technology partners, and vendors. What You’ll Do
Collaborate with Account Directors and property leadership to
support marketing initiatives across multiple locations Coordinate
with Marketing Communications and property teams to refresh and
maintain digital content across channels including email, SMS,
mobile applications, and websites Build, deploy, test, and optimize
digital campaigns using approved assets, ensuring consistency with
brand guidelines and digital best practices Partner with Commerce,
Ticketing, and Marketing teams to manage promotional content,
offers, passes, and ticketing information across owned digital
platforms Apply audience segmentation, personalization strategies,
and A/B testing to improve campaign performance Identify,
troubleshoot, and document marketing technology issues, working
with IT and third-party vendors as needed Provide guidance and
training to property teams on new tools and platform capabilities
Monitor and maintain digital analytics, tracking pixels, and
performance reporting to support continuous optimization What We’re
Looking For Bachelor’s degree in Marketing, Digital Media,
Communications, Design, or a related discipline At least three
years of experience working with email marketing or marketing
automation platforms; CRM experience is strongly preferred Hands-on
experience managing website content using a CMS (Umbraco preferred)
Familiarity with digital asset management systems and email
platforms (Wrike and Iterable are a plus) Working knowledge of
responsive design principles and front-end basics, including HTML
and CSS Demonstrated experience launching and managing digital
marketing campaigns Skills & Attributes Experience with Adobe
Photoshop or similar design tools is a plus Strong proficiency in
Microsoft Office, particularly Excel for reporting and data
management Ability to juggle multiple priorities and meet deadlines
in a fast-paced environment Comfortable working independently while
collaborating across cross-functional teams
Keywords: Tier4 Group, Smyrna , Digital Marketing specialist, PR / Public Relations , Norcross, Georgia
