Market Research and Insights Lead
Location: Atlanta
Posted on: June 23, 2025
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Job Description:
Job Title: Market Research and Insights Lead Location: Remote
Duration: 6 Months Job Summary: Location: · Remote (Home-based) or
onsite in Raleigh, NC / Atlanta, GA ( Candidate must be able to
work EST hours ) Contract Requirement: · Contractor must use their
own laptop. About the Role: We are seeking an experienced Market
Research & Insights Lead to drive strategic decision-making through
data-backed insights in support of asset value maximization and
brand launch success. This role is a key contributor in integrating
insights from multiple stakeholders (HCPs, Patients, Payers) across
global and regional levels, particularly in Neurology and Rare
Disease therapy areas. You will collaborate cross-functionally
across Commercial, Medical Affairs, Market Access, and Analytics
teams. The role requires expertise in project management,
primary/secondary research execution, and vendor oversight. Key
Responsibilities: · Lead end-to-end market research projects for
early- and late-stage assets. · Collaborate with internal
stakeholders to define and prioritize key business questions. ·
Identify existing insights and commission new primary/secondary
research where needed. · Synthesize findings and translate data
into actionable strategic recommendations. · Act as a thought
partner to stakeholders across Commercial, Medical, and Access
functions. · Ensure research is compliant with SOP, PV obligations,
and internal governance systems. · Incorporate non-traditional
insight sources (e.g., social listening, syndicated data). ·
Partner with Analytics/Advanced Analytics teams to triangulate and
enhance insights. · Continuously champion best practices, new
methodologies, and customer-centricity. · Promote data reuse,
insight sharing, and knowledge management across the
organization.
Keywords: , Smyrna , Market Research and Insights Lead, Sales , Atlanta, Georgia
